Launch your brand —
in five weeks.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

Create more traction, get people excited, only do what matters. Welcome to Brand Fundamentals — the group-coaching program for purpose-driven entrepreneurs (like you).

I'm David, a repeat entrepreneur and designer (and yes I have a man-bun — it's ok, I live in Brooklyn). I help you to grow faster towards your vision.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

Why Brand Fundamentals?

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

Did you know that your brand is your greatest asset to drive growth?! Your brand is what people think of you, and this determines if they will buy from you. Regardless of your industry, regardless if you're a solopreneur or run a Fortune 500 company.

Effective branding aligns the goals of your business with the goals of your ideal customer in a clear brand message. As a result you talk less about the things that YOU consider important about your business and more about what really matters to your customer.

Your brand is the first thing that stands between your original idea and significant impact, not your product or service! Your success is built on the ability of your brand to
1. capture attention
2. build trust
3. get people to take action

And it needs to do so consistently at various touch points with your customer.

Because your brand is so important you overthink it — You spend too much time & energy on things that don't matter and too little time on the things that matter most (we all do).

But that's about to change!

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

Everything we do as a business communicates which shapes our customers opinion and trust in our brand. As entrepreneurs we need the tools to build excitement and trust on a daily basis. That's why there are so many influencers out there telling people what they need to do to succeed.

The problem is that no two businesses are the same, and you can't emulate someone else's success. People have become increasingly sensitive to brands that are copying what other brands do. You have to figure out what authentic branding means for your own individual business, because a brand that is not authentic will have a very hard time to create trust.

To build your brand you don't just need to hear WHAT to do ("Build your brand from the inside out"... blah, blah, blah...). You need to know HOW to actually do it.

Brand Fundamentals is a step-by-step action plan to turn you into the branding expert your business needs — with exercises, templates, and examples. At the end of the program you will have a rock solid foundation to
• get your ideal customer excited, trust you, and take action
• keep your business on track towards your vision
• know what matters and what doesn't

By focussing on the work that matters most and avoiding the stuff that doesn't, you can ensure you do what you love, are profitable, and make a real impact — which is why you started your business in the first place.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

How it works

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

How great would it be to have someone to ask questions? To get feedback from and bounce ideas off of?

Here's my favorite thing about Brand Fundamentals: during the program you're working with other visionary entrepreneurs that are just as driven as you are.

People with day jobs can't understand your path and it's implications. That's why it is essential to talk to other entrepreneurs.

AND you have me as your partner by your side to answer your questions, keep you focused, and coach you through road blocks. Hold on tight — you're going to make some real progress.

Results:
• Create desirable offerings and marketing
• Communicate effectively to the people that matter
• Keep your business on track with a clear mission and vision
• Position your business as the obvious choice in your market
• Get your ideal customer excited
• Be efficient and effective with your time, energy, and budget
• Pivot purposefully and strategically

What's included:
• 5 weeks
• 4 sets of worksheets
• Hands-on, no-BS, step-by-step exercises, templates, examples
• weekly 1 hour Zoom group session
• Questions & help  – 4x15min one-on-one calls with me
• BONUS: 1 hour one-on-one "Fine tuning" coaching session

Bonus tools:
• Brand overview template — implement it into your business
• Effort vs Impact cheat sheet — prioritize business decisions
• "Will-they-take-action?" test — measure your impact

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

You will LOVE Brand Fundamentals if
• you want both, financial success & positive change
• you want to create your vision for people who align with it
• you want a roadmap to go from idea to impact
• you want to communicate effectively to the people that matter

You will HATE Brand Fundamentals if
• you want to be more corporate and less personal
• you want a success shortcut without putting in the work
• you don't want to talk to people

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

How Brand Fundamentals was created

Growing up my father always had great business ideas to create positive change. I best remember that he had ideas how to make boat shapes more efficient so that they would be able to use less energy to move forward, and years later he would see those ideas confirmed in the marketplace. But he never took the leap to actually commit to one idea and make it real. He was too affraid of the risk to not be able to make a real impact and doubted his own ability to pull it off. I think to some degree it made him unhappy that he felt he could not follow through on his visions. I always wondered what impact he might have had if he would have commited to one of his big ideas and made it real, and what might have helped him to mitigate the risk he perceived and create traction from the get-go. So when I see entrepreneurs take the leap and take a chance on their vision I want them to succeed — badly! I want them to make the positive change they envision and have the greatest possible impact. And if I can help them get closer to making the world a better place then I want to do anything I can to do so. That's why I created this program that functions as a roadmap to establish the foundation to make a bigger impact in line with your vision and your market opportunity

After co-founding brands & businesses and helping clients to build and grow their brands and raise VC funding, I saw some clear patterns that applied to growing businesses. I also realized that in many small businesses the bulk of their resources, time, energy, and money, were not geared towards the things that could help them really make progress and move the needle. Instead founders are often working at capacity without seeing the impact they strive for. Worse, they often battle burnout while at the same time finding themselves in a business that has completely moved away from their original vision that made them start the business in the first place.

The ideas, techniques, content, and structure of Brand Fundamentals are based on real life results of my clients, myself, all program participants, as well as the experience and teachings of leading industry experts, including Jason Fried, David Heinemeier-Hansson, Sam Altman, Matt Watkinson, Jasmine Bina, Vinodth Khosla, various Y-combinator alumi, Seth Godin, Scott Belsky, Steve Krug, Susan M. Weinschenk Ph.D., Adrienne Dorison ... to name but a few.

So far Brand Fundamentals has helped graduates to significantly improve their brand, business, and as a side result even their personal lifes. Hey, their words, not mine. While the program is rock solid as graduate's results show, I constantly improve, streamline, and grow it based on feedback, measured impact, and market changes. That means while the program is already great, it's getting even better and bigger over time. And to be fair, I pass mayor new developments on to previous graduates — meaning if you took Brand Fundamentals in the past you will still benefit from future improvements.

Brand Fundamentals will never be cheaper than now. With the program getting better and better with every round, the price point will always reflect the value you are gettting from it. So if you're hesitating if you should join the next round or wait — anytime is good to join! (Although the earlier you get results from the program the better for you and your business of course).

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.